Friday, October 29, 2010

Still advertising the same way - Expecting a different result?

If you haven't noticed by now, in order for you to be relevant with your business in todays world of technology, you have to adapt with the times. Those times we live in now dictate how we must go about advertising our services and products. When you consider that the majority of consumers now look for services and products online, it should not be a surprise that your typical methods of marketing & advertising (ie. yellow pages, radio ads, mailers, etc.) may not be working anymore. Plus they can usually be pretty expensive with little guarantee of results. Let me give you an example:
  • 74% of consumers now conduct business online
  • 96% of people search for service providers online
  • 93% search for medical services online
  • 84% for professional services online
So what does all this mean? It means if you are not opposed to increasing your revenue and you would like to get more out of your current M & A plan (In many cases 1/3 of existing campaigns), then consider working with a local webmaster/SEO professional to help you do this. Don't know where to start? I can help. Contact me at

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